Twitter Voting

Twitter voting gives passionate Twitter users the ability to influence the outcome of shows, events, and awards across call verticals via a customizable and revenue-driving voting product.

The Problem
Not all Twitter users want to publically tweet a hashtag to participate in voting. 

Idea

Build a turnkey product to allow publishers to transform their Twitter DM's into multiple a category voting platform. 

  • Updated UI Design.
  • UX Celebrities and Twitter employees under time pressure can simply navigate.
  • Adding new features to create one consistent app. 
     

Twitter Voting

Twitter voting gives passionate Twitter users the ability to influence the outcome of shows, events, and awards across call verticals via a customizable and revenue-driving voting product.

The Problem
Not all Twitter users want to publically tweet a hashtag to participate in voting. 

Idea

Build a turnkey product to allow publishers to transform their Twitter DM's into multiple a category voting platform. 

  • Updated UI Design.
  • UX Celebrities and Twitter employees under time pressure can simply navigate.
  • Adding new features to create one consistent app. 
     

Role
Product Designer (UI/UX)
Product Manager

Clients
Twitter
MTV VMAs 2017
MTV VMAs 2018
MTV Awards 2018
ESL Dota 2 MVP
NFL Pro Bowl 2017
ABC American Idol
FOX The Four
The Game Awards

Publications
AdWeek
Billboard
Twitter
MTV

User Experience

Twitter Voting UX functionality is to reduce user interactions to the minimal as possible. The Twitter user has an agenda of MUST complete actions, such as entering Twitter DM's, then hitting the first Quick Reply, selecting the nominee and the confirming nominee. The must-have nature of these components reduces spam accounts while keeping the user informed throughout the experience. Specific voting campaigns will enable the user to subscribe to receive follow up tweets from the publisher regarding the show, event or awards.

 

User Experience

Twitter Voting UX functionality is to reduce user interactions to the minimal as possible. The Twitter user has an agenda of MUST complete actions, such as entering Twitter DM's, then hitting the first Quick Reply, selecting the nominee and the confirming nominee. The must-have nature of these components reduces spam accounts while keeping the user informed throughout the experience. Specific voting campaigns will enable the user to subscribe to receive follow up tweets from the publisher regarding the show, event or awards.

 

DM_Voting_UX_2

Features

Monetization of theTwitter Voting helps advertiser and official sponsors to gain brand alignment and presence throughout the experience. Through an ad revenue share model, an advertiser can sponsor different elements throughout the Voting product. Within 18 months Twitter Voting has become a multi-million dollar ad stream.

Shareability is a key feature due to this product being private. Giving Twitter users and passionate fans the ability to share their vote back to the public with a featured DM Card allows for organic impressions and growth of the voting campaign.

Follow feature allows the user to tap a Follow CTA to start following the nominees, or the host @handle.

Analytics for each voting campaign is presented via a Dashboard. The typical metrics built into the Twitter Voting product are; number of votes, number of sessions, unique users, messages sent via the product and also average time spent within the product.

 

Features

Monetization of theTwitter Voting helps advertiser and official sponsors to gain brand alignment and presence throughout the experience. Through an ad revenue share model, an advertiser can sponsor different elements throughout the Voting product. Within 18 months Twitter Voting has become a multi-million dollar ad stream.

Shareability is a key feature due to this product being private. Giving Twitter users and passionate fans the ability to share their vote back to the public with a featured DM Card allows for organic impressions and growth of the voting campaign.

Follow feature allows the user to tap a Follow CTA to start following the nominees, or the host @handle.

Analytics for each voting campaign is presented via a Dashboard. The typical metrics built into the Twitter Voting product are; number of votes, number of sessions, unique users, messages sent via the product and also average time spent within the product.

 

MTV #VMAs 2017 & 2018

Sponsored by @TacoBell, MTV ran Twitter Voting throughout the 2017 & 2018 VMA social campaigns.

2017
93% of user complete the experience.
25% of users shared the experience publically.
33% of additional impressions came from organic sharing. 

Awards
Shorty Awards Finalist DM Chatbot
Shorty Awards Gold Distinction Live Events

MTV #VMAs 2017 & 2018

Sponsored by @TacoBell, MTV ran Twitter Voting throughout the 2017 & 2018 VMA social campaigns.

2017
93% of user complete the experience.
25% of users shared the experience publically.
33% of additional impressions came from
organic sharing. 

Awards
Shorty Awards Finalist DM Chatbot
Shorty Awards Gold Distinction Live Events

NFL Pro Bowl

The Twitter Voting product was scaled to incorporate 1500 players, 19 categories, team and keyboard search for reduced UX, and connected to the NFL's API during the 2017 Pro Bowl vote. 

NFL fans on average spent 4 minutes voting player selections on all positions within the NFL team. 

NFL Pro Bowl

The Twitter Voting product was scaled to incorporate 1500 players, 19 categories, team and keyboard search for reduced UX, and connected to the NFL's API during the 2017 Pro Bowl vote. 

NFL fans on average spent 4 minutes voting player selections on all positions within the NFL team. 

Currently at @Twitter infusing Product Design and Product Management to build innovative tools for Media Publishers.

Currently at @Twitter infusing Product Design and Product Management to build innovative tools for Media Publishers.

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Martin Craster.

Martin Craster.

Made In Middlesbrough, England. Exported to California.

Made In Middlesbrough, England. Exported to California.